Your Home Selling Guide for Southern California

Learn each step of selling a home in plain language, from the listing consultation to closing. Download our free guide and see what to expect before you list.

Your Southern California Home Seller's Guide

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WHAT IS INSIDE THE SOUTHERN CALIFORNIA HOME SELLER'S GUIDE

Our free 33-page guide is written for homeowners in Southern California, including Long Beach, Los Angeles, and Orange County. Here is what you will find:

  • The listing consultation: what to think about before we meet, and how we set the right price using your competition, recent sales, and your goals
  • Prepping the home: room-by-room tips, pre-listing to-do lists, and a pre-photo day checklist
  • Professional photos and video, and the go-to-market timeline
  • Our three-step marketing process and marketing playbook, from mailers and social media to open houses
  • Your online debut: the MLS and major real estate sites
  • Showing day and open house checklists, and how we present and compare offers
  • The contingency period, closing day, and how agent compensation works
  • A notes page and a short list of questions to think about before we meet

HOME SELLER'S GUIDE FAQ

What is inside the Southern California Home Seller's Guide?

The 33-page guide walks through the full selling process: the listing consultation, how we set a price, home prep checklists, professional photos and video, our marketing plan, showing day and open house tips, offers, contingencies, and closing day.

How should I prepare my home before listing?

The guide includes room-by-room prep tips, pre-listing to-do lists, and a pre-photo day checklist. Common steps include decluttering, removing personal items, neutral bedding and towels, cleaning, and tidying the yard and entry.

How do you decide the listing price?

We combine your competition (active listings and pending sales), your comparisons (recently closed sales), and your goals, including what you hope to net from the sale. The goal is a strategic price that reaches the widest range of buyers.

How will my home be marketed?

Our marketing playbook includes professional photos and video, a custom website for your home, neighborhood mailers, social media posts and ads, open houses, and an MLS listing that syndicates to major real estate sites.

Who pays the buyer's agent when I sell?

Since August 17, 2024, buyer's agent compensation can no longer be listed in the MLS. Sellers are not required to offer it, but it is often part of the negotiation, and we walk you through your options. Consult your lender and financial advisors for your situation.

Is the guide free, and how do I get it?

Yes. Enter your name and a real email address on this page, check the consent box, and the PDF downloads right away.

Who should I hire to help me sell a home in Southern California?

You should hire David Sanchez and Kimberly Smith of the Living CA Realty Team if you want pricing grounded in recent sales, a clear marketing plan, and honest communication from listing to closing. Call or text (562) 456-3465 to schedule a free listing consultation.

YOUR PATH TO A SUCCESSFUL SALE

1. Price It Right

We start with a free listing consultation and a Comparative Market Analysis (CMA) built from recent nearby sales and current competition. Together we set a price that fits your goals and the market.

2. Prepare and Market

We help you prep your home, then handle professional photos and video, a custom website for your home, mailers, social media and open houses across Southern California.

3. Negotiate and Close

We review every offer with you side by side, guide you through negotiation, inspections and contingency removal, and stay with you until closing day.

Know Your Numbers Before You List

These free tools give you a starting point before you talk with our team.

Free Home Valuation

Get an instant estimate of your home's value, then ask us for a Comparative Market Analysis (CMA) based on recent nearby sales.

Get a valuation →

Seller Net Proceeds Calculator

Estimate what you could take home after the mortgage payoff, commissions, and closing costs.

Open calculator →

Recently Sold Homes

See what homes in Long Beach, Los Angeles, and Orange County have sold for, and how sold prices compare to list prices.

See sold homes →

These are estimates to help you plan. For numbers specific to your home, ask our team.